The Upcoming Summer Game Fest 2020: Gaming’s New E3?

The game industry is losing faith in E3. That combined with the current cancellations of most physical trade events this year has led to a serious gap of time in which normally video game news would be booming. Things were looking uncertain for a bit there, but now – Summer Game Fest is here to save the day!

Geoff Keighley, Creator of ‘The Game Awards’ and producer of the previous ‘E3 Coliseum’ presentations, has announced that the all digital game event will kick off on May 5, 2020 but extends to August 2020 with a staggered roll-out of announcements, gameplay reveals, world premieres, and even playable demos (from home to comply with current international Social Distancing).

Here’s what to expect as the industry shifts from big events only press can attend to worldwide cyber interactions that can provide a wider net of reach for brands.


Game announcements, first time reveals, gameplay, and more. Moving forward to an increasingly digital landscape, Geoff Keighley has proven his capability to lead the production of high scale events with world premiere announcements that go off without a hitch even during a tasteful but ambitious awards show. Thanks to all of these factors combined, Summer Game Fest 2020 will inaugurate a new era for trade show events.

Official Quote Below:


  • May 7 at 8:00 a.m. PT / 1:00 a.m. ET – Inside Xbox – Get a first look at Xbox Series X gameplay.
  • May 12 at 9:00 a.m. PT / 12:00 p.m. ET – Sunrise #1 – Join Geoff Keighley for a surprise game reveal.
  • June 9 to 14 – Steam Game Festival: Summer Edition – Play and wishlist upcoming PC games on Steam.
  • June 11 – Cyberpunk 2077 – Tune in for a special broadcast on Cyberpunk 2077 from CD Projekt RED.
  • June 11 at 4:00 p.m. PT / 7:00 p.m. ET – EA Play Live 2020 – Electronic Arts unveils a new slate of games.
  • July 11 – TennoCon 2020 – Digital Extremes updates WarFrame players on what’s next.
  • August 24 at 11:00 a.m. PT / 2:00 p.m. ET – Gamescom 2020: Opening Night Live – Geoff Keighley teams up with Gamescom to host the spectacular, industry-wide final to Summer Game Fest.


  • Summer Game Fest is a new, all-digital way to unite the gaming community for a season of video game news and events from game developers and publishers. Summer Game Fest will feature digital news events, playable content, in-game events, and other surprises you can experience for free from the comfort of home.

Is Summer Game Fest a show?

  • Summer Game Fest is a season for events and digital activities that will run from May – August 2020. It is not a singular show.

Uh, four months seems like a long time for an event?

  • There won’t be events every day of Summer Game Fest—think of it like a summer concert series where there are dark days at a venue.

Great, so what’s the Summer Game Fest schedule?

  • Events will be added to the schedule on a rolling basis as they are announced. Once an event is announced you can set a reminder to tune in.

What kind of playable content should I expect?

  • Summer Game Fest will feature special playable content on Steam, Xbox, and more platforms to be announced. This will range from demos / alphas / betas of upcoming games to special in-game events and free trials. Each platform will communicate specific details in the future. The Steam Game Festival has been announced to run June 9 to 14.”


E3; The Electronic Entertainment Expo, also known as the Super Bowl of Video Games, is a highly publicized industry trade event.


Summer Game Fest is the culmination of a few mediocre E3s and some changes behind the scenes with a lean into digital platforms led by example with Nintendo Direct. Sony has opted not to attend E3 (maybe forever) and this year’s E3 would have been the most out of touch trade show yet. Celebrity “activations”, paid ads disguised as organic gameplay on the spot, and even more buzz words. As a result, Geoff Keighley had stepped down from lead producer before the Pandemic hit.


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