Phil Spencer has been quoted as saying that “for a long time, Xbox was like the Garage of Microsoft”. His aim to re-invent the Xbox brand has begun to take shape behind-the-scenes, but will only truly be felt during the next-generation of consoles games. It takes time to make changes at major companies, Spencer inherited a mess from Don Mattrick whose infamous DRM scandal can be largely blamed for the deficit between PS4 and Xbox One this generation. Earning back the reputation of Xbox with gamers will take time. It also takes a long time for game studios to produce new games, and that’s a big part of what Phil Spencer has been initiating, exclusives for Xbox.