Tag Archives: marketing

Brief Opinion Piece: Marketing Has Diluted The Narrative

As of late, entertainment consumers are being flooded with generic content and have a hard time connecting with games and film coming out of some mainstream studios. Not all game developers and film makers are victims to this trend, but the ones that are may not realize until it’s too late and substantial damage has been done to their franchise or their bottom line.

It’s no secret that in the recent past, innovations in graphics quality have taken priority over gameplay mechanics throughout the video games industry to the dismay of many gamers. This has been a double edged sword though and as realism in games increased to a satisfactory level, thankfully, a big industry focus has returned again back to gameplay mechanics and fun factor particularly evident with the rise of indie titles and success of new IPs. However, the decrease in interesting narrative material throughout well known franchises has no benefit nor upside, and only hurts the experience that a game can provide.

It seems development studios have fallen out of touch with the storylines in their once more artistic projects while being blinded by comfortable sales caused by repeat buyers and new customers pouring into the growing industry. What should be recognized though is that these same customers are mostly made up of people expressing frustration, accepting mediocrity, or just too new to the medium to know any better.

As I said previously, not all developers have fallen victim to this problem, and it’s not isolated to just video games. Some are still making great stories that grab players from the start and are intensely interesting throughout. But just as many chased graphics giving gameplay the backseat in recent times, marketing or mass appeal of an idea now being favored over its entertainment / creative merit threatens to be an ongoing mistake that major film and game companies need to start avoiding.

Editor’s Note: RealGamerNewZ has moved web servers, some older posts can no longer be commented on and have been preserved without their images. Thank you for your understanding in this matter. This article was written by Jon Ireson on 20150501 and was last modified on 20150501 .

Rainbow Six: Siege Receives Marketing Trailer to Build Hype

The upcoming Rainbow Six: Siege aims to bring back some of the more classic mechanics of the franchise while edging forward towards a more modern experience at the same time. Recently the following trailer was dropped with an immersive feel to it giving players a sneak peak at what will hopefully represent the actual game itself.

Inside Rainbow #1 Trailer of Rainbow Six: Siege.

Genre(s): First person shooter
Platform(s): PC, PlayStation 4, Xbox One
Publisher(s): Ubisoft
Developer(s): Ubisoft Montreal
Release Date (NA): TBA 2015

Editor’s Note: RealGamerNewZ has moved web servers, some older posts can no longer be commented on and have been preserved without their images. Thank you for your understanding in this matter. This article was written by Louis Thompson on 20150424 and was last modified on 20150424 .

Steam Dev Days: Marketing Your Game [HD]

The Marketing Your Game presentation from Alexander Bruce of Antichamber, Alfonso Cubias of Digital Extremes, Cliff Harris of Positech Games, and Henrique Olifiers of Bossa Studios for Steam Dev Days Conference is presented below in high definition.

“On Jan 15-16, 2014, Valve hosted over 1,200 game developers from around the planet at Steam Dev Devs in Seattle, WA. Now Valve has made videos of 28 Steam Dev Days sessions, covering a wide range of game development topics available.”

Watch them all in the new Steam Dev Days Section of RealGamerNewz.

Editor’s Note: RealGamerNewZ has moved web servers, some older posts can no longer be commented on and have been preserved without their images. Thank you for your understanding in this matter. This article was written by Louis Thompson on 20140212 and was last modified on 20140212 .

Payday 2 Already Turning Profit Announces Starbreeze Studios, Overkill Software, and 505 Games

The upcoming bank robber video game Payday 2 may be getting a lot of attention, and anticipation may be heating up as the Closed Beta rages on via Steam, but you’ll probably be surprised to find out that the game has not only broke even already (in an industry with 60% fail rate on average), it’s also begun turning profit. This is based on the cost of development, publishing, and marketing weighed against pre-orders of the game. Starbreeze Studios (the parent company of Overkill Software) announced this today as 505 Games heads to publishing the title on PlayStation 3, Xbox 360, and Windows PC August 13, 2013 using the Diesel 2.0 engine and will feature both single and multi-player action.

You can pre-order the game now and get all of the stuff mentioned in the picture above, CLICK HERE for full-size image and you’re welcome for the added “coolness” factor I have blessed it with. Feel free to steal it and post it all over the streets of the world wide web to help promote a good game out there. To all the giant corps out there struggling but releasing great games, let this be a lesson on budgets, if you make them reasonable then you just might start making money before you even ship.

Editor’s Note: RealGamerNewZ has moved web servers, some older posts can no longer be commented on and have been preserved without their images. Thank you for your understanding in this matter. This article was written by Jon Ireson on 20130808 and was last modified on 20130808 .