Tag Archives: Phil Spencer

Cortana on Alexa, Xbox Live on Switch, xCloud on everything? Microsoft’s multi-platform future

In an upcoming teaser for GDC 2019, the Game Developers Conference trade show / expo which annually consists of a 5 day gathering for the game industry’s best and brightest, it has been revealed that Microsoft will bring Xbox Live to the Nintendo Switch as well as mobile platforms. This was confirmed by Microsoft who has also recently brought their voice assistant AI Cortana to Amazon’s smart speaker and smart home line of products as a downloadable Alexa skill. These two moves are significant on their own but also signal a greater long-term strategy which could change the face of Xbox gaming forever.

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The Game Awards 2018 – Full WrapUp & Videos

Worlds Will Change…

With a full orchestra, dozens of world premieres, and world famous presenters from within the entertainment industries, The Game Awards 2018 took place in the Microsoft Theater (Los Angeles, California) and is one of the most digitally distributed products of all time and was streamed live in 4K HDR resolution as well as VR formats around the globe on more platforms than any other industry event or live awards show in history. In this article we will cover the play-by-play as well as provide coverage of the awards, world premiere announcements, game trailers, some commentary, and the full high definition replay footage of the event in case you missed the incredible ride.

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Xbox promising unlimited budget & creative freedom for first party studios

Phil Spencer has been quoted as saying that “for a long time, Xbox was like the Garage of Microsoft”. His aim to re-invent the Xbox brand has begun to take shape behind-the-scenes, but will only truly be felt during the next-generation of consoles games. It takes time to make changes at major companies, Spencer inherited a mess from Don Mattrick whose infamous DRM scandal can be largely blamed for the deficit between PS4 and Xbox One this generation. Earning back the reputation of Xbox with gamers will take time. It also takes a long time for game studios to produce new games, and that’s a big part of what Phil Spencer has been initiating, exclusives for Xbox.

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